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Digital Strategy
Mat O'Connor 18th October 2023 2 minute read
Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation and can have a significant impact on click-through rates (CTR) and ultimately, traffic. Here are some tips on how to write effective meta descriptions:
In conclusion, writing effective meta descriptions is essential for optimising your website’s search engine visibility and encouraging clicks. Keep them concise, include target keywords, use unique descriptions for each page, highlight the page’s value proposition, use active voice and action-oriented language, avoid clickbait, and test and refine regularly. With these tips, you can create compelling meta descriptions that improve your website’s performance in search engine results pages.
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