Pickett

Quietly exclusive and with a longstanding ethos to provide luxury leather goods that are handmade in England, everything about Pickett represents the unique character of artisanal luxury. Launched in 1988 by Trevor Pickett – the quintessential English eccentric – the Pickett brand has grown over the years and remains a proud purveyor of luxury goods. With over three decades of experience within the industry, Trevor has developed the brand into one offering a myriad of wonderful gifts and products.

The Brief

We were tasked with creating an exciting new e-commerce site, showcasing the beautiful handcrafted leather goods, but more importantly increasing conversion rates across the site. Pickett also needed a facility that would allow their customers to personalise their purchases through the website.

Our Answer

It’s not every day you get to work with a brand that’s so well established within London and their industry so we started with a meeting between our strategy and design team with the stakeholders at Pickett. We got to explore and understand their history, values, where they got their inspiration from and who bought their goods.

We were lucky enough to work in partnership with Pickett’s amazing design team to create a site that we were all proud of. We used Magento Community to build an experience around their customers that was cost effective, powerful and easy to use.

The Result

With a design that embodied the quality craftsmanship of Pickett beautiful product range visitors were clearly in love spending 20% more time on the website and a huge 3% reduction in bounce rates.

The optimised customer experience was also sewn up boosting the average order value up by 10% thanks to the use of up-sells and related products helping to increase the turnover from the online experience.