Are you ready for the Christmas sales? With The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to lavish upon their friends and relatives. In order to take the greatest possible advantage of this coming wave of custom, it’s…
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Customer retention, are you on it? If you’re going to build a successful business, then you’ll need to know that it’s far easier to retain existing customers than it is to win over new ones. Existing customers are far easier to reach and persuade then new ones, as you won’t have to get their ear before delivering your message –…
Design vs. User Experience… What’s coming next? 2016 has witnessed huge development in the way that users interface with and experience the software they’re buying. Both UX and UI tend to make or break the software, today – with users coming to hold new applications to increasingly high standards. If they don’t get the sort of experience offered by applications…
Top tools for monitoring your eCommerce store! When you’re running a shop – whether it be an offline or online one – then you’ll want to be kept appraised of what’s going on, and learn as soon as possible of any weakness or failing in the system. Let’s examine some of the best tools that online retailers have in this regard.…
What 2016 has taught us about Ecommerce 2016 has, in several respects, been a tumultuous year. But it’s also seen great changes in the world of e-commerce. Let’s examine a few of these changes, and see if we can draw any conclusions about how online retailers should react to them. Smartphone For years, users have been able to enjoy online…
Is Magento Enterprise right for you? Magento Enterprise Edition is an incredibly powerful piece of software that enables online retailers to work in ways that would otherwise be simply impossible (or at the very least, very difficult). Consequently, it comes with a price tag of around £10,000 a year – a significant step-up from the open-source community edition. For a…
PHP/Magento Developer required for Chester agency If you’ve got experience with WordPress and Magento, then we’ve got an opportunity for you in our Chester office. We’re looking for a PHP developer with ninja-level skills to fill a full-time, permanent position which is salaried at £35,000 – depending on just how experienced a ninja you are! What do I need? You’ll need to…
Magento Enterprise Cloud Edition This year, Magento have made a new addition to their roster: alongside their open-source Community Edition, and their premium Enterprise Edition, we now find their cloud-based Enterprise Cloud Edition. This new version of the platform offers retailers a host of new functions, which stem from its cloud-based nature. Let’s explore some of them. The cloudier, the better Traditionally, retailers…
Friendly support or sale losing nuisance? Should you include a live chat support feature on your e-commerce website? Some websites have them, while others don’t. They have some advantages, but they also have some disadvantages. What is right for your business? Let’s take a look at some of the advantages and disadvantages. Pros By having live chat support you will…
How to Write Product Descriptions that Sell When it comes to selling your product, you only have one chance to make a first impression. When a customer reads your product description, they will get a sense of what your product is like and whether or not they want to buy. That’s why it is so important to have a well…
Welcome to Martin Sylvester! Actuate Digital have appointed Martin Sylvester who has previously worked with Reckless and Sutton Silver as their new commercial director. Martin has been working in the North West digital sector for over a decade helping website owners grow their online businesses through engaging and strategic digital marketing by understanding what drives customers buying habits. “I’ve always…