5 Easy Ways To Increase Customer Retention And Sales When it comes to increasing sales and ultimately your profits, it’s more cost-effective to persuade current customers to make repeat purchases than it is to find new customers. In fact, the process of finding new customers can be anywhere from five to twenty-five times more expensive than retaining existing customers. But…
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Blogging For Your Business We all hate ads, that’s a fact! So when it comes to marketing, it makes sense to focus on content rather than more traditional, ignored methods of advertising. Blogs are directly responsible for over 430% more indexed pages and 97% more indexed links. You can’t ignore those numbers; it’s time to start blogging for your business. So why do…
Scale and Grow Your Online Business 2020 has seen the world gripped by a global pandemic, and many businesses have sadly fallen victim to the physical closures imposed around the world as well as the changing shopping habits of consumers. There is, however, a light at the end of the tunnel for businesses able to adapt, scale and grow operations…
8 Reasons why digital prototyping is good If you’re developing any sort of product, then you might find that building a prototype is among the most expensive and time consuming parts of the process – after all, you’re building a unique item from scratch – and if you’ve missed something along the way. Fortunately, technology has handed us a means…
How a Poorly Managed Data Feed Affects Your Sales Clearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having on your figures? The truth is that this is one of the big factors that many companies fail to take fully into account. So,…
How will social shopping shape 2017? 2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that retailers take advantage of this considerable chunk of the market. In 2017, this looks to become still more so. Social shopping affords customers the…
Using personalisation to boost conversion rates The modern online shopper has long expected certain minimum requirements from their e-retailers of choice. The opportunity to find and purchase their goods quickly, browse in an intuitive and user-friendly way, and select from a range of delivery options, have been considered minimum requirements for a while now. But technology has now moved to…
Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI If you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you the best results. Among the best current options is the Google Shopping service. In fact, there are a number of powerful reasons for believing…
5 things to do when selling to millennials If you’re going to market a product or service, it’s important to take account of the behaviours and social mores of the people you’re marketing to. While it’s difficult to learn a great deal about potential customers without ever meeting them, we can tailor our approach based on broad attributes like age…
8 Ways That the Digital Marketing for Westworld Was Effective Every now and then we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of the marketing campaign for the HBO series ‘Westworld’ has definitely given us a few points to ponder. How exactly did the marketing team behind…
Merry Christmas! So it’s that time of year again! The offices are tidy, the hangovers are daily and everyone is waiting for the weekend. We’ve had a fantastic 2016 thanks to our amazing team and inspirational customers. A few of my personal favourite moments are: Welcoming Martin to the team Completing a 100 mile bike ride for charity Seeing sites…