We’ve hit “lockdown 2.0” here in England, and as a business owner, you’re probably preparing for the worst… You’re tightening your belt, reducing overheads where at all possible and generally battening down the hatches hoping to survive 2020. But what if you could thrive during lockdown? What if your e-commerce website had the power to deliver outstanding results even throughout…
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If you operate an e-commerce business, you may have found that the global pandemic has caused an increase of visitors to your website and with it an increase in sales. This trend shows no signs of ending anytime soon with research from Retail Economics and buy now pay later payment provider Klarna showing 71% of British consumers are hesitant to…
A new grant scheme has been announced for businesses based in Cheshire and Warrington, designed to help you invest in offsetting lost sales due to the Coronavirus pandemic. Aimed at small businesses in the region, the grant will offer funding up to 80% on capital items with a maximum level of £5,000. £1 million has been awarded by Cheshire &…
Are you looking to launch a new website or refresh your current site in the next 6-12 months? You may be surprised to read that you should really start planning now for your new website and book a meeting, or at the bare minimum a chat with your preferred digital agency. But surely it doesn’t take that long to plan…
It’s the beginning of October, the weather has well and truly turned, at least here in Chester, and believe it or not it’s time to think about Old St. Nick and that magical “C” word… That’s right, Christmas is almost upon us and thanks to both national and local lockdown, you probably think where has the year gone! Well, there’s…
You’re convinced… Whether you’ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones… Social media – if done right – plays a vital role in helping businesses thrive, but what exactly should you and your business post about? For many, the thought of sitting down to write their next social media…
Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is more likely to buy from you if you meet just two criteria: You’re reasonably priced You can get their purchase to them quickly Ignoring…
5 ways to increase e-commerce conversion rates Did you know that the average UK conversion rate for e-commerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the importance of conversion rate optimisation for UK businesses, whether B2C or B2B. What is conversion rate optimisation? Conversion rate optimisation, often abbreviated to CRO…
Black Friday, Cyber Monday, deep discounts and the new normal for holiday shopping! Originating from the USA, Black Friday has quickly taken hold around the world, and the UK isn’t any exception. Driven by the urge to compete with sales giants such as Amazon, UK retailers have mostly embraced the Black Friday tradition, which continues to grow in popularity and…
Winning Local Business With Local E-Commerce Analysis from Deloitte Digital in Great Britain has shown that since lockdown 3 in 5 consumers have chosen to shop more at local shops than previously. The same report also showed that 57% of consumers say they will be more likely to shop locally once lockdown ends. While excellent news for retailers that already…
The Future of E-Commerce with Magento 2.4 Hats off once more to Adobe and their Magento team with the release of Magento 2.4, the latest security conscious, forward-thinking version of Magento Commerce and Magento Open Source designed for a post-pandemic world. But what does this actually mean for you and your e-commerce shop? Magento 2.4 Highlights With the release of…