Conquering E-Commerce Conversion Rates Are you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI’s? Luckily Actuate is here to help your navigate the internet marketing highway and learn how to conquer e-commerce conversion rates. Internet Marketing Glossary Before we move on, it’s probably handy for most of…
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Let’s face it; price is usually a leading factor in making a business decision, and choosing your next e- commerce solution is no different. Unfortunately, not all e-commerce solutions are built equally with many coming with hidden costs or caveats which you’d probably like to know upfront. In this post we’re going to look at some of the many points…
We’re heading into a lockdown Valentine’s Day because unfortunately not only LOVE is in the air! For e-commerce sites, there is a silver lining with couples looking for Valentine’s Day gifts online instead of heading to the supermarkets. But what can you do to help nudge shoppers in the right direction and increase conversion rates on your website this year?…
Deepen Your SEO Knowledge Homepage or Home Page The index page of a website which is the initial page seen when visiting the domain name of a website without any additional paths or query strings. HTTPS Hypertext Transfer Protocol Secure, the secure protocol for transferring data from one point to another over the internet. HTTPS is the secure version of…
From cats to hamburgers and hugs to paperclips, there is a day of the year for all of them! So when it comes to creating content for your social media accounts, company blog or website, don’t stress and worry about the subject matter, take a look at Actuate’s free social media calendar for 2021 and start getting creative. For those…
Understand SEO Basics Above The Fold Content that appears when your website loads without the need for scrolling. It’s often believed that this content has a high chance of converting as people will always see it compared to content lower down the page which has the potential to be missed due to people clicking away from your site. Alt Text…
Kick start the new year January and February are statistically the slowest months for e-commerce sales around the world, and the United Kingdom is no different. After the busy festive shopping period, retailers feel the hit of dwindling sales as people cut back on spending after indulging in the run-up to Christmas. But what if we told you that it…
Aero Commerce x Actuate = A Winning Combination There’s a new e-commerce platform in town, and refreshingly it’s designed with the ever-evolving needs of retailers in mind! It’s no secret that when it comes to choosing an online shopping platform for your business, the options are endless. From business behemoths such as Magento and Shopify to smaller, more niche contenders,…
Working with a web agency on your websites SEO – that’s search engine optimisation for the uninitiated – may feel more like learning a new language than working on getting new users! Luckily, the team here at Actuate are about to smash open the mystifying language of SEO with our the ultimate SEO jargon buster. Backlink Links from websites which…
If you’ve spoken to any web professionals recently, they may have stressed the importance of the “user experience” or “UX” of your website. But what is user experience? How does it relate to design? And is this just another buzzword to confuse and help salespeople ramp up the cost of your new website? Let’s dive right in and find the…
The festive season is almost upon us, meaning everywhere we turn is about to get a makeover with a light dusting of glitter, plenty of snow and touch of magic. Supermarket shelves are packed with selection boxes, people are starting to put up decorations, and John Lewis has launched their Christmas Advert encouraging us all to give a little love.…