Helmet City
Leading Motorcycle helmet and accessories retailer
Magento 2 website redesign and transition to Hyvä just in time for Black Friday with a huge 16% CRO increase
16%
increase in conversion rate
21%
increase in engagement rate
4s
shaved off the page load time
Taking away today’s pain to focus on the future!
Having established themselves as a leading UK retailer of motorcycle helmets, leathers, and accessories, with stores all over the UK, their old website simply was not living up to the sales performance of their stores.
Although we had premium brands including Arai, Shark, HJC, Muc Off and many more in stock, the site was performing well below expectations.
When they reached out, the website desperately required a redesign that reflected the expectations and needs of their customers. In just the first four weeks of going live, the new site already delivered the results — with a 16% increase in conversions and a 21% increase in visitor engagement. These initial successes underscore the effectiveness of the redesign in improving both customer experience and sales performance.
The Problem
Their previous website was outdated, built on an inefficient theme that not only slowed down performance but also added unnecessary bloat to the site.
This technical limitation prevented them from tailoring the user experience to meet the specific needs of their customers. As a result, the site struggled to deliver optimal performance, leading to subpar sales figures and low levels of repeat purchases.
The lack of flexibility and poor user experience were significant barriers to conversion, limiting the business’s ability to fully capitalise on its potential and drive customer loyalty.
Our Solution
We implemented a fresh UX/UI design with the customer journey at its core, ensuring an intuitive and seamless experience. Our Magento website development team worked diligently to create a customer-centric site, identifying new areas for sales growth and optimising performance.
By integrating Hyvä, we significantly enhanced site speed and responsiveness, ensuring a fast, lightweight platform that delivers an exceptional user experience and supports business growth.
The Results
We successfully launched the new site just in time for Black Friday, ensuring a smooth transition and maximum impact during a peak sales period. Since going live, we’ve seen a remarkable 16% increase in conversion rates, demonstrating the effectivenessof the new design and enhancements in driving customer engagement and sales performance. Additionally, the client still retains full control of the backend, as they desired, with even greater flexibility and control now compared to before the rebuild.
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Let’s get you to where you want to be&hellpi;