One of the UK’s fastest-growing ethical fashion brands.
The number of visitors in just the first month!
In just the first 12 months they took over £2 million in revenue through their Magento store
Over half of all visitors in the first year were returning customers
From its humble eBay store beginnings, unique fashion brand, Oh Polly, has grown exponentially.
Now selling internationally to almost every country in the world, the women’s fashion retailer, was ranked as the 5th most engaged UK clothing retail social media brand in 2019. In 2023, the brand had a 8 million social following, making it one of the fastest-growing fashion brands in the UK.
Initially selling to fund Oh Polly’s owner’s Cambodian charity, the sustainability-minded brand designs and produces its own garments. This ensures it has full control over ethical supply chains, worker safety and wages along with product quality. A percentage of the monthly profit continues to fund The Brannerson Foundation, their own charity supporting children in Cambodia.
Having expanded at pace, building a loyal army of customers on social channels, this up-and-coming casual clothing brand required a polished, professional, feature-rich shopping experience, reflecting their ethos and culture.
Focused on conversions and the user experience, the brand-new site was to be crafted with their pastel-branded social activity in mind, providing an online customer journey that could hold its own, competing with established sites, including BooHoo, MissGuided, and ASOS.
It was essential for our eCommerce specialists to immerse themselves, gaining an in-depth 360 understanding of the brand, its ethical culture and its customers – what motivates, inspires and engages their target audience. A thorough analysis of Oh Polly’s social activity, dictated the site’s own style.
For functionality, performance, and crucially maximum scalability, Magento 2 offered a fully customisable platform that would grow with the dynamic business.
A fresh, contemporary user interface design, married with personalised shopping experience features, such as Quick Buy functionality, colour options, and out of stock notifications. Pulling in the very latest product imagery from Instagram, we ensured Oh Polly presented a unified brand experience.
Enhancing stock management across also sales platforms, including eBay, Amazon and the new Magento-powered website, we integrated Linnworks, a ‘virtual warehouse’ CRM system, simplifying previously complex inventory management for Oh Polly’s small team.
We focused on delivering a strong UX right from the start, ensuring the site was intuitive and easy to navigate. By putting the customer experience at the forefront, we made sure visitors could find what they were looking for quickly and easily, leading to a smoother shopping journey and higher conversion rates. This approach set the foundation for long-term success, with a seamless and engaging experience that kept customers coming back.
The site was designed with a focus on detail and speed, making it easy for customers to quickly find the information they need while ensuring a smooth, fast checkout process. Every aspect of the site was tailored to reduce friction and streamline purchasing, allowing shoppers to make informed decisions and complete their orders with minimal effort.
With all of Oh Polly’s existing trade coming from eBay, after launch, the site welcomed over 155,000 visitors, immediately converting at an impressive 4% CVR.
Fuelled by the own social marketing promotion of the new site, and strong organic search results, the revenue from website sales alone surpassed £2 million in turnover in its very first year.
The brand continues to go from strength to strength, as their site scales with Magento 2’s flexibility.
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